Panda 4.0 Rolling Out

Panda 4.0 is rolling out right now. Even though the Panda update has occurred many times over the last few years, Google can never seem to get it just right. They seem to over-correct when they come out with these Panda and Penguin updates. Small businesses and smaller websites get buried in the mix and, once again, the rich get richer and the poor get poorer. However, this heavy handed over correction didn’t solve the problem of low quality sites rising up to the top positions on Google.

This update is supposed to focus on really filtering out the low quality sites while not crushing small business owner websites. This is supposedly a softer Panda rollout; we’ll see.

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